about Athena, the og sex copywriter, trusted by sex-space founders

here to make sex-positive copy & email marketing smart, sharp, and impossible to ignore

The Sex Copywriter, Athena Gayle, portrait with an open blouse looking suggestively at the camera
The Sex Copywriter's alternate logo design

how an introvert kink-enthusiast became the OG sex copywriter

From the prison system to pioneering sex-positive marketing

A few years ago, I was working in the prison system—steady, structured, and suffocating my creativity. I wanted freedom. I wanted fun. I wanted a career that didn’t make me feel like I was sleepwalking. So I signed up for a copywriting course and followed the spark.

When it came time to choose a niche, the answer was glaringly obvious. I'd lived a sex-positive life for over a decade, but the industry? It was drowning in awkward euphemisms, stiff metaphors, and copy that sounded like it was written by someone in a cheesy 80s adult film.

So I claimed the name The Sex Copywriter, built my business on LinkedIn from scratch, and became the person sextech and sexual wellness brands now come to when they want strategy, clarity, and copy that actually works. I've tested over 1,000 intimacy products, partnered with brands like Arya and LeShaw Institute, and proven – repeatedly – that sex-positive marketing and positioning can be smart, professional, and wildly effective.

The industry didn’t need another whisper. It needed someone disruptive and willing to say the quiet part out loud. So I did.

WORK WITH ME →
  
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years copywriting/email marketing in the sex-positive space

 
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intimacy products tested & reviewed

 
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clients served at sextech startups & wellness brands

 
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average open rate for email campaigns

what I stand for (and what you can expect when working with me)

My core values aren't just words on a page—they're how I show up for every client, every project, every day.

Open-minded

Nothing shocks me. I've heard it all and worked with people who have done it all. Nothing is too taboo—I embrace diversity and uniqueness in all its forms.

Lifestyle

Working in the sextech and sexual wellness space means contributing to a personal, empowering lifestyle that enhances human well-being.

Competence

I get the job done fast and well. My expertise speaks for itself, and I consistently deliver high-quality results with efficiency and precision.

Recognition

I take pride in my work and recognition. I aim for people in the space to see the effort, expertise, and hard work behind every result I deliver.

Independence

I value my freedom to choose when and who I collaborate with. I thrive on working with open-minded people and brands in the space.

Sexuality

For me, sexuality isn't just a job—it's a lifestyle. I fully own and celebrate sex-positive content, making it the heart of everything I create.

The Sex Copywriter, Athena Gayle sexily crouched down looking through sexy magazines on the floor
The Sex Copywriter's brand mark design

beyond the copy (aka life outside the inbox)

When I'm not crafting disruptive campaigns or testing intimacy products, I’m living my best life in the Midwest.

I live with my husband, daughter, and five dogs—yes, five. No, it's never quiet. I'm convinced daily orgasms make happier humans, dark chocolate qualifies as legitimate self-care, and black mesh tops are a universal right.

My days are scored by spicy playlists and Italian opera (often at the same time). I've personally tested more intimacy products than most people know exist, and as an introverted kink-enthusiast who somehow built a business that requires me to be the extroverted Sex Copywriter—and honestly? I wouldn't have it any other way.

Life's too short for boring playlists, bad chocolate, or copy that doesn't make you feel something.

Work with Me

think we'd be a good fit? (spoiler: probably yes).

If you're building something innovative, tired of watered-down messaging, and ready for copy that actually sounds like you—we’re already off to a good start. I partner with sextech and wellness brands that want strategy, originality, and someone’s who is genuinely invested in getting you, I mean, your brand firing on all cylinders.

Life's too short for lukewarm partnerships. Let's create something that hits (and sells).

inquire here