If you're building a sextech or sexual wellness brand that's challenging the status quo, you need messaging that does the same

strategic copy & email strategies built for brands that refuse to play it safe

If you're moving the industry forward, your words should do more than fill space—they should spark action. I help sextech and sexual wellness founders refine their voice, deepen audience connection, and build email ecosystems that actually convert. No clichés. No fluff. Just sharp, evocative communication that earns attentions and keeps it.

Inquire here

i’m for you if:

  • You're building an innovative sextech or sexual wellness brand that's actually pushing the industry forward

  • You're done with copy that makes you cringe and want messaging that sounds intentional, human, and confident

  • You have a real budget and understand that professional copy is an investment that fuels growth

  • You're open-minded, sex-positive, and ready to own your brand's voice without watering it down

  • You want results—not just pretty words, but strategies that drive conversions and build loyalty

i’m not for you if:

  • You're looking for the cheapest option and want to nickel-and-dime every detail

  • You want “safe” copy that blends in, tiptoes around real sex-positive subjects, or avoids taking stance

  • You expect a full agency team for a one-off project—I work independently and bring serious impact

  • You're not ready to invest in the time or resources into professional copy and email strategy

  • You're uncomfortable with direct, disruptive messaging or want something sanitized to appease everyone

  
+

years copywriting/email marketing in the sex-positive space

 
+

intimacy products tested & reviewed

 
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clients served at sextech startups & wellness brands

 
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average open rate for email campaigns

The Sex Copywriter, Athena Gayle with sexy snake skin boots in the air and looking through a sexy magazine

Intimacy Brand Copy Editing

uncensored copy

helping sextech + wellness brands sound intentional, confident, and actually human

This isn't about rearranging sentences or polishing commas. It's about owning your voice, sharpening your messaging, and making every word work harder for your brand. I help sextech and sexual wellness brands ditch the awkward phrasing, clean up compliance risks, and create copy that converts without ever sounding sleazy or cliché. From product packaging to email sequences, I elevate your voice so your audience trusts you, buys from you, and keeps coming back for more.

I provide:

✓ Brand voice alignment to ensure copy feels authentic, sex-positive, and inclusive
✓ Tone refinement for your specific audience (playful, clinical, flirty, educational)
✓ Clarity and compliance reviews to spot potential red flags in sexual wellness claims
✓ Compliance-conscious language reviews
✓ Product descriptions, landing pages, packaging, emails
✓ Headline, CTA, and message optimization for conversions
✓ Full brand voice or micro style guide development

  • Brands that know what they want to say but need an expert who can sharpen it, elevate it, and translate it into copy that moves people.

    Perfect for a founder who:

    • Have existing copy that feels flat, clunky or too safe

    • Need help articulating a confident, sex-positive brand voice

    • Want editorial support without hiring a full agency

    • Care about clarity, compliance and conversion

  • A streamlined, high-impact editorial partnership that helps you:

    • Sound consistent and intentional across every channel

    • Avoid compliance mistakes that kill credibility

    • Convert more readers into buyers

    • Speak to real humans (not bots)

    • Build long-term trust with your audience through clean, confident messaging

    Deliverables vary by package but often include:

    • Edited + optimized copy

    • Messaging recommendations

    • Style + tone guidance

    • Strategy notes tied to conversion

  • You choose the level of support your brand needs:

    Per Project
    $500–$1,500
    For articles, campaigns, landing pages, or small product lines.

    Content Bundles / Ongoing Projects
    $2,000–$5,000 per month
    For multi-launch support, recurring email campaigns, rolling content needs, and monthly strategy calls. Includes priority turnaround.

    Fractional Copy Editor Retainer
    $4,000–$8,000 per month
    For brands that want me as their on-call sex & intimacy copy expert. Ongoing campaign reviews, packaging, emails, articles, and more—your editor, strategist, and voice guardian.

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Overhead shot looking at The Sex Copywriter, Athena Gayle typing on a laptop with finger claws on

Email Growth Consulting

inbox clarity

helping sex-positive brands scale revenue without spamming

This isn't about blasting more emails or crossing your fingers for clicks. It’s about strategy—real, data-driven, lifecycle thinking that turns your list into a retention machine. I help sextech and sexual wellness brands build email ecosystems that nurture, convert, and keep customers thirsty for more.

What can be included:

✓ Full email program audits (flows, campaigns, deliverability, segmentation)
✓ 90-day or 6-month strategic roadmaps tied to revenue and retention goals
✓ Customer journey mapping and audience segmentation
✓ Campaign calendars, testing frameworks, and content pillars
✓ Biweekly advisory calls to guide your team on execution
✓ Analytics reviews, A/B testing guidance, and performance optimization

  • Brands that want email to be a serious revenue channel—not an afterthought.

    Perfect for founders who:

    • Have an email list but no real strategy behind it

    • Are relying on ad spend and need retention to do more of the heavy lifting

    • Want expert guidance without hiring a full-time email marketer

    • Know their messaging needs direction, clarity, and consistency

    • Are ready to scale sustainably, not chaotically

  • A fully customized email growth system designed to increase revenue, retention, and customer lifetime value.

    Deliverables often include:

    • A complete snapshot of your email ecosystem (what’s working, what’s not)

    • A 90-day or 6-month strategy tied directly to your business goals

    • Segment definitions, journey mapping, and growth recommendations

    • Testing plans and optimization frameworks

    • Ongoing strategic support and performance reviews

    • Clear guidance for your internal team to execute with confidence

    You walk away with email that works—not because you send more, but because you send smarter.

  • Choose the level of support your brand needs:

    Project-Based: Audit + Roadmap
    $2,000–$6,000 (one-time)
    You get a full audit, a 90-day roadmap, and a tailored growth playbook.

    Monthly Retainer: Ongoing Strategy + Advisory
    $3,000–$7,000 per month
    Ideal for brands that want Athena in their corner long-term. Includes two monthly strategy sessions, inbox reviews, analytics, and continuous optimization. (Higher end for large ecommerce lists or higher revenue exposure.)

    VIP / Intensive Day (for solopreneurs or startups)
    $1,500–$3,000 per day
    A focused one-day sprint: audit, roadmap, and consulting. You leave with a polished, actionable 90-day plan.

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Pink sex toy on sexy black lace lingerie at the forefront and a woman's body in the background

Intimacy Product Research & Development

tested to sell

Sharper insights without the focus-group cost

Brands spend thousands on focus groups and still walk away with vague feedback. I don’t do vague. I combine hands-on testing, consumer perspective, and marketing expertise to reveal exactly how your product performs—and exactly how to position it so customers want it.

What’s included:

✓ Product testing (design, usability, materials, ergonomics, couple appeal)
✓ Performance analysis and barrier identification
✓ Competitive benchmarking within your category
✓ Consumer insights on how real couples and solo users interact with your product
✓ Marketing recommendations (positioning, angles, buyer language)
✓ Identification of market gaps and differentiation opportunities

  • This service is built for sextech and intimacy brands who:

    • Want deeper insights than a “cute focus group quote” can offer

    • Are preparing for a product launch and need real clarity before going to market

    • Need to understand how their product stacks up in a crowded category

    • Want recommendations grounded in marketing and real-world use

    • Don’t have in-house R&D, or need expertise without hiring a full team

    If you want honest, strategic feedback that turns into higher conversions, this is for you.

  • A data-driven, conversion-ready R&D report that shows you:

    • How your product actually performs in real conditions

    • What’s working, what’s not, and why users will (or won’t) reach for it

    • How it compares to competitors in your space

    • Opportunities to differentiate your product or category positioning

    • Messaging angles, benefits, and language that will sell

    • Clear guidance for launch, packaging, and marketing execution

    You don’t just get a report. You get a roadmap for selling your product smarter.

  • Choose the level of support based on your launch stage and product volume:

    Per Product Review
    $1,500–$3,000 per product
    Includes a 3–5 page testing report, competitive benchmark, and consumer insights.

    Product Line / Category Package
    $5,000–$10,000 per bundle
    3–5 products tested, category trend insights, competitor landscape, and full marketing recommendations.

    Fractional R&D Retainer
    $5,000–$10,000 per month
    Ideal for brands with multiple SKUs or frequent launches. Includes ongoing testing, monthly insights reports, competitor monitoring, and strategic advisory calls.

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Portrait of The Sex Copywriter, Athena Gayle looking seductively to the side, wearing a sexy black lace top

Sex-Space Mentorship

the deep dive

guidance for founders & creators in the sex-positive space

This isn't generic business coaching. It's hands-on mentorship from someone who's actually built a thriving career inside the sextech and sexual wellness industry. Together, we’ll navigate the unique challenges of this space like censorship, burnout, messaging, visibility— without losing your voice or sanity. Judgment-free doesn’t mean directionless. You’ll leave with clarity.

What to expect:

✓ 60-minute 1:1 calls tailored to your goals
✓ Real-time feedback on your content, offers, branding, and messaging
✓ Actionable next steps after each call (no spinning your wheels)
✓ Support for showing up online without burning out
✓ Strategies for promoting your work without the “salesy” ick
✓ Guidance on visibility and credibility in a censorship-heavy space

  • This mentorship is designed for:

    • Aspiring sex-positive creators, sex educators, and intimacy pros

    • Early-stage founders who need industry-specific guidance

    • Creatives who want support sharpening their message and growing sustainably

    • Anyone tired of mainstream business coaches who don’t get the sex-positive world

    • People who want honest, personalized guidance—not cookie-cutter advice

    If you want clarity, confidence, and direction in this industry, this is for you.

  • Each mentorship tier provides personalized support to help you:

    • Refine your message and show up with confidence

    • Build an online presence that fits you, not a template

    • Strengthen your offers and communicate your value clearly

    • Navigate censorship and platform restrictions with strategy

    • Get long-term clarity instead of short-term motivation

    Clients walk away with real momentum—not just notes.

  • Choose the support level that fits your needs and goals:

    Single Session
    $150
    A focused 60-minute call for targeted strategy or Q&A.

    Mentorship Package
    $500
    Three 60-minute calls over 6–8 weeks, plus light between-call support (copy reviews, post reviews, pitch feedback).

    Monthly Membership Retainer
    $800 per month
    Two calls per month plus ongoing support via email/DM—ideal for founders and creators actively building their business and needing consistent guidance.

BOOK THIS

sex-positive

⏺

sextech

⏺

copywriting

⏺

email strategies

⏺

sexual wellness

⏺

kink-enthusiast

⏺

moan mix master

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sex-positive ⏺ sextech ⏺ copywriting ⏺ email strategies ⏺ sexual wellness ⏺ kink-enthusiast ⏺ moan mix master ⏺

à la carte (the fun extras)

Sometimes you just need a low-commitment way to get started—something quick, personalized, or wildly specific.

  • Curated Spotify or Apple playlists designed to match the mood you’re trying to create for couples or solo play. Whether it’s a slow seduction, tantric connection, impact play, or high-energy fun, I build a seamless soundtrack that helps you stay in the moment instead of fumbling with the Bluetooth speaker.

    $50/75 min playlist

    Build My Playlist

  • Got a draft that’s almost there but not quite landing? I’ll review your existing copy, sales page, or product description and return a marked-up PDF with clear edits, notes, and suggestions to sharpen clarity, tone, and flow.

    Perfect when your message is solid, but the execution needs tightening.

    Starting at $150

    Tighten My Copy

  • A personalized product recommendation guide tailored to your needs, preferences, and budget—plus a recorded walkthrough explaining exactly why each pick made the list.

    No endless scrolling. No questionable reviews. Just smart, body-safe recommendations that actually make sense for you.

    Starting at $150

    Upgrade My Nightstand

  • A 45-minute, judgment-free call where nothing is off limits. Ask about sex education, kink curiosity, product confusion, threesomes, swinger spaces, or brand voice questions.

    Come curious. Leave clearer, more confident, and less stuck in your head.

    $200/call

    Ask Me Anything

  • A guided, customizable experience for couples or solo adventurers who want to transform part of their home into a dedicated intimacy space—without it feeling awkward, unsafe, or overdone.

    This is about intention, comfort, and design that supports connection.

    What’s included:

    ✓ Step-by-step guide for designing a sex room (full or mini)
    ✓ Covers layout, lighting, storage, privacy, and safety
    ✓ Tailored options for different budgets and living situations
    ✓ Handpicked lists for intimacy products, furniture & more!
    ✓ Options for every budget and experience level
    ✓ Tips on cleaning, body-safe storage, and boundaries
    ✓ Consent prompts and communication check-ins

    Digital Guide
    $150 - PDF with blueprint, recommendations, and mood-setting tips

    or

    Custom Curated Plan
    Starting at $800 - Personalized consultation call, custom product list, and room design plan

Ooh Yes Gimme

  • “Her words pull you in and she can make any topic relatable.”

    Working with Athena is a breath of fresh air. Not only does she “get it,” but she is incredibly skilled in everything she touches. Athena’s tone of writing is enveloping. Her words pull you in, and she can make any topic relatable in some capacity… ie, if she wrote a piece on concrete drying, I would be able to see myself in it SOMEHOW. That’s a testament to her work, because I COULD NOT care less about concrete.

    - EMMA BING | CEO & FOUNDER OF FEEL COLLECTIVE

  • "It’s a rare writer who can blend approachability and sexiness seamlessly."

    It’s a rare writer who can blend approachability and sexiness seamlessly. Reading Athena’s work feels like getting insider knowledge from a best friend who wants you to live your best, most pleasurable life!

    LAURA ZAK | EMMY NOMINATED | HEAD OF CONTENT AT ARYA

  • "You can tell when Athena’s behind a brand’s copy, as it sings with authenticity."

    Having Athena speak at Sextech School has been such a gift. They not only bring expertise on email marketing, but are a thought leader in Sextech and an industry powerhouse. You can tell when Athena’s behind a brand’s copy, as it sings with authenticity. But don’t be fooled, this copywriter is also highly strategic. Truly, a rare gem in this space.

    BRYONY COLE | FOUNDER OF SEXTECH SCHOOL

  • "Athena Gayle is THE authority on Sextech and Sexual Wellness Copywriting."

    Athena Gayle is THE authority on Sextech and Sexual Wellness Copywriting.  She is the first person I think (of) to educate our users on how to live their most joyful, pleasurable and sexy lives.

    CLARE CARMODY

  • "It was such a pleasure to work with Athena... it seems like she really loves what she does!"

    It was such a pleasure to work with Athena. I had a daunting task in front of me, and she took it off my hands.  I was embarking on an extensive email campaign for my new film to promote educational distribution. What I liked most was how responsive she was to my questions. Athena returns emails promptly, addresses them fully, and it seems like she really loves what she does! I don't know what I would have done if I hadn't found her.

    DR. MITCHELL TEPPER | SEXUALITY EDUCATOR & COACH, LOVE AFTER WAR

  • "Athena is a fantastic partner for developing a robust email marketing strategy and implementation."

    Athena is a fantastic partner for developing a robust email marketing strategy and implementation. She is well-versed and keeps up to date on all things regarding email marketing, especially in the adult space. More importantly, she is responsive, collaborative, flexible, open to feedback, not afraid to push back where needed, and willing to help however she can. 

    COCKBLOCK FOUNDER | COCKBLOCK TOYS

  • "She takes the time to understand me, so the copy reflects my beliefs and how I express myself."

    Athena spearheaded the creation of a client-focused website and helped me truly understand the power of email marketing. She’s grounded, practical, and brings genuine joy to every interaction. She took the time to understand me and my work, ensuring the copy reflected my beliefs and voice. Athena researched my niche within sexual education, helped me attract new clients, and supported me in building a consistent, powerful message. I highly recommend her for any copy or email marketing needs.

    NIKI DAVIS-FAINBLOOM | MISS BLOOM SEX COACH

  • "Athena was so gracious with her time, she looked over my site and newsletter, and didn’t hold back with sharing her expertise and pro tips."

    Athena is diligent, disciplined, and brings a true CEO mindset to her work. I connected with her while stuck in first-time founder paralysis, overwhelmed and second-guessing everything. She was incredibly generous with her time, reviewed my site and newsletter, and didn’t hold back with actionable expertise and pro tips. The clarity, validation, and confidence she gave me as an established writer in the industry was exactly what I needed. I’m deeply grateful for her support.

    JOANNA FRÅCZEK | SEXTECH SCHOOL ALUM

  • "She makes your copy sound like you on your very best day."

    Athena has this rare gift: She makes your copy sound like you on your very best day. Additionally, she’s quick, dependable, and consistently brings a cheerful and fun energy to the process. I can trust her with every project, and it’s always a good time working together.

    KAROLINA WILDE | FANTASY ROMANCE AUTHOR & CONTENT MARKETER

questions? (I’ve got answers)

  • Yes, with context. I don’t take on traditional “write everything for us” copywriter contracts. Instead, I focus on copy editing, direction, strategy, and refinement. I help you say it better, cleaner, and more effectively without sounding cringe or cliché.

  • Nope. Product testing is private for me. That said, I do actively review products on my Instagram and can walk you through usage, recommendations, and what’s actually worth your money.

  • Yes! I offer custom workshops for teams, brands, and organizations.

    I’ve done numerous email marketing workshops for Sextech School, Sexual Health Alliance, and Red Cheeks Academy.

    Reach out via email for availability.

  • Absolutely. I’m happy to join conversations that are thoughtful, bold and sex-positive.

    I’ve been featured as a guest on multiple podcasts where I’ve talked about writing in the sex space, BDSM, lifestyle, personal stories, product testing, how-to’s, intimacy, relationships, etc.

    Email me to coordinate.

  • Yes. I offer 1:1 mentorship sessions to help you navigate the industry, refine your voice, and avoid the common mistakes that make people burn out early.

  • No. I don’t provide therapy, but I do offer a 1:1 Mentorship service, if that’s what you mean. I’ve mentored numerous burgeoning writers/creators who want to break into the sex space. Giving them insight on their current social media strategies, how to reach broader audiences, tips/advice on setting themselves apart from other competition based on the skills they have. And regularly connect them with leads/opportunities. Some have even turned into full time jobs or contracted projects. 

    I bring years of industry experience, hands-on product testing, and deep familiarity with intimacy education. If you’re looking for insight, clarity, or guidance on anything sex-related, an Ask Me Anything call is the right place to start.

  • Yes. As long as we can align on timelines and communication, I work with clients worldwide.

  • Always. Nothing shocks me, nothing gets weird, and nothing gets shared. Confidentiality and respect are non-negotiable.

  • If you’re unsure, start with an Ask Me Anything call or send an inquiry. I’ll point you in the right direction, even if that means a smaller option or no sale at all.

ready to make your brand impossible to ignore?

Whether you need sharper copy, an email system that actually pulls its weight, or expert insight on positioning your next product launch, I help sextech and sexual wellness brands say what they mean and get results.

If you’re done playing it safe and ready for messaging that works as hard as you do, let’s talk.

inquire here