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If your brand is tired of bland copy that plays it safe, you're in the right place.

sex-positive copy that’s actually good in bed (I mean, at converting)

Serving up sharp, playful email marketing and copy for sextech and sexual wellness brands that want to talk about sex like it’s a normal part of being human and get results (aka make sales).

Let's work together
See what's possible

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The Sex Copywriter, Athena Gayle portrait of her looking seductively to the side with finger claws attached

guess what? sex isn’t taboo. bad copy is.

I'm Athena Gayle, also known as The Sex Copywriter. For more than five years, I’ve helped sextech and sexual wellness brands claim their voice in an industry that's often dismissed and misunderstood.

My mission is simple: Help sex-positive brands say what they actually mean and sound like they actually care. No limp metaphors. No weak innuendos. No tiptoeing around the fact that you’re in an industry built on human desire. I write copy that’s sharp, playful, and honest enough to cut through the noise in a space that still acts like everyone’s going to clutch their pearls at an honest, raw sentence.

Life’s too short for copy that apologizes for itself. Your brand deserves better.

Want the tea on how I got into the sex space?

my origin story

what I do (and why your sex brand needs it)

I don't just write copy—I help sextech and sexual wellness brands own their voice, connect with their audience, and turn your customers into loyal fans.

Uncensored Copy

Copywriting & copy editing

Real, human copy for sextech and wellness brands that refuse to sound robotic or cliché. From emails to product pages, I help you say what you mean—and say it well.

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Inbox Clarity

Email growth consulting

You want to do more than fill inboxes—you want to build trust, drive conversions, and keep your audience coming back. I help you do it with smart strategies, thoughtful automations, and copy that converts.

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Tested to Sell

Sex product research & development

Get real, user-centered insights without the overpriced focus groups. I test, analyze, and translate your product’s performance into clear opportunities, sharper positioning, and messaging you can actually sell with.

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The Deep Dive

One-on-one mentorships

Whether you're an aspiring sex copywriter or a new sex wellness founder, I’ll help you refine your voice, build your confidence, and navigate this industry with clarity—not chaos.

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  • “Her words pull you in and she can make any topic relatable.”

    Working with Athena is a breath of fresh air. Not only does she “get it,” but she is incredibly skilled in everything she touches. Athena’s […] words pull you in, and she can make any topic relatable in some capacity… ie, if she wrote a piece on concrete drying, I would be able to see myself in it SOMEHOW. That’s a testament to her work, because I COULD NOT care less about concrete.

    - EMMA BING | CEO & FOUNDER OF FEEL COLLECTIVE

  • "It’s a rare writer who can blend approachability and sexiness seamlessly."

    It’s a rare writer who can blend approachability and sexiness seamlessly. Reading Athena’s work feels like getting insider knowledge from a best friend who wants you to live your best, most pleasurable life!

    LAURA ZAK | EMMY NOMINATED | HEAD OF CONTENT AT ARYA

  • "You can tell when Athena’s behind a brand’s copy, as it sings with authenticity."

    Having Athena speak at Sextech School has been such a gift. They not only bring expertise on email marketing, but are a thought leader in Sextech and an industry powerhouse. You can tell when Athena’s behind a brand’s copy, as it sings with authenticity. But don’t be fooled, this copywriter is also highly strategic. Truly, a rare gem in this space.

    BRYONY COLE | FOUNDER OF SEXTECH SCHOOL

  • "Athena Gayle is THE authority on Sextech and Sexual Wellness Copywriting."

    Athena Gayle is THE authority on Sextech and Sexual Wellness Copywriting.  She is the first person I think (of) to educate our users on how to live their most joyful, pleasurable and sexy lives.

    CLARE CARMODY

  • "It was such a pleasure to work with Athena... it seems like she really loves what she does!"

    It was such a pleasure to work with Athena. I had a daunting task in front of me, and she took it off my hands.  I was embarking on an extensive email campaign for my new film to promote educational distribution. What I liked most was how responsive she was to my questions. Athena returns emails promptly, addresses them fully, and it seems like she really loves what she does! I don't know what I would have done if I hadn't found her.

    DR. MITCHELL TEPPER | SEXUALITY EDUCATOR & COACH, LOVE AFTER WAR

  • "Athena is a fantastic partner for developing a robust email marketing strategy and implementation."

    Athena is a fantastic partner for developing a robust email marketing strategy and implementation. She is well-versed and keeps up to date on all things regarding email marketing, especially in the adult space. More importantly, she is responsive, collaborative, flexible, open to feedback, not afraid to push back where needed, and willing to help however she can. 

    COCKBLOCK FOUNDER | COCKBLOCK TOYS

  • "She took the time to understand me, so the copy reflects my beliefs and how I express myself."

    Athena spearheaded the creation of a client-focused website and helped me truly understand the power of email marketing. She’s grounded, practical, and brings genuine joy to every interaction. She took the time to understand me and my work, ensuring the copy reflected my beliefs and voice. Athena researched my niche within sexual education, helped me attract new clients, and supported me in building a consistent, powerful message. I highly recommend her for any copy or email marketing needs.

    NIKI DAVIS-FAINBLOOM | MISS BLOOM SEX COACH

  • "Athena was so gracious with her time, she looked over my site and newsletter, and didn’t hold back with sharing her expertise and pro tips."

    Athena is diligent, disciplined, and brings a true CEO mindset to her work. I connected with her while stuck in first-time founder paralysis, overwhelmed and second-guessing everything. She was incredibly generous with her time, reviewed my site and newsletter, and didn’t hold back with actionable expertise and pro tips. The clarity, validation, and confidence she gave me as an established writer in the industry was exactly what I needed. I’m deeply grateful for her support.

    JOANNA FRÅCZEK | SEXTECH SCHOOL ALUM

  • "She makes your copy sound like you on your very best day."

    Athena has this rare gift: She makes your copy sound like you on your very best day. Additionally, she’s quick, dependable, and consistently brings a cheerful and fun energy to the process. I can trust her with every project, and it’s always a good time working together.

    KAROLINA WILDE | FANTASY ROMANCE AUTHOR & CONTENT MARKETER

The Sex Copywriter's brand mark

insights, hot takes & inside intel

I break down sextech and wellness trends, translate scientific research into human language, and share the unfiltered truths I’ve learned in all the years in the industry. No fluff or jargon – just clear, sharp insights so you stay informed and stay ahead.

The Sex Copywriter, Athena Gayle laying down with her feet up looking through a sexy magazine
The Sex Copywriter's alternate logo mark

get the good stuff (before everyone else does)

Thoughtful takes from someone who treats sex like the everyday thing it is, delivered straight to your inbox but without the clichés or jargon. I share real strategies, sharp commentary, and early access perks you won’t find anywhere else.

WHAT YOU’LL GET:

  • Email techniques proven to convert for sex-positive brands

  • Industry shifts, trends and hot takes worth paying attention to

  • Behind-the-scenes peek inside my work with sextech brands

  • Priority access to new services, launches, and resources

    We respect your privates and your privacy.

    Imagine copy that actually sounds like your brand—confident, disruptive, and unapologetically sex-positive.

    Copy that does your brand justice isn’t a fantasy. It’s the work I do every day. Whether you need high-performing email campaigns or sales messaging that finally says what you mean, i help you ditch the cheese and take up space in the sex space with clarity and conviction.

    Your future customers are already curious. Let’s give them something that seals the deal.

    inquire here